Episode Description
In this episode of Be Anomalous, Rebecca Bartlett joins me for an honest conversation about entrepreneurship, creativity, motherhood, and what it really means to build a business on your own terms.
Rebecca is the Founder and Creative Director of Bartlett Brands, the agency behind some of the beauty and wellness industry’s most recognizable startups. After beginning her career inside one of beauty’s fastest-growing companies, she left corporate life to help founders build brands from the ground up—partnering with visionary entrepreneurs from day zero.
But this conversation goes far beyond branding.
We talk about:
Why leaving corporate wasn’t the hardest part—learning to sell herself was
The confidence gap women are taught to live with
Negotiating your worth and unlearning the need to stay small
Why startup founders need courage more than certainty
Building brands that take risks instead of playing it safe
The importance of trusting your intuition when choosing clients and making decisions
Motherhood, ambition, and the impossible expectations placed on women
The myths around postpartum, work-life balance, and “having it all”
Why slowing down can actually make you a better leader
What separates brands that survive from those that disappear
Rebecca’s story is a reminder that success isn’t about chasing someone else’s definition of achievement. It’s about building a life, a career, and a business that aligns with who you are—and having the courage to trust your own path.
🎧 Listen to the episode
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Favorite Quote
“You don’t have to burn it down. Sometimes you just need to slow down a little.”
Favorite Book
Out in the Woods by Gregg Olsen
In This Episode
(00:00) Meet Rebecca Bartlett and the story behind Bartlett Brands
(02:00) From corporate beauty to building brands from scratch
(05:00) Why women struggle to sell themselves and own their expertise
(08:00) Negotiating your worth and overcoming imposter syndrome
(12:00) Why startups succeed by taking risks, not avoiding them
(16:00) Choosing the right clients and trusting your gut
(21:00) Entrepreneurship, motherhood, and the pressure to do it all
(24:00) The reality of postpartum and breaking impossible expectations
(30:00) Why ambitious women need permission to slow down
(36:00) Building resilient brands that last beyond the hype
(42:00) Raising confident children and redefining success
(46:00) What it truly means to build an extraordinary life on your own terms
New episodes drop every Monday and Thursday.
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