In this episode of Be Anomalous, Kristin Turner, VP of Brand Operations at Global Brand Equities, joins me to discuss the power of ambition, the evolution of celebrity-founded brands, and how she built a career leveraging influence into infrastructure.
Kristin’s career has spanned PR, Warner Records, music partnerships, and now helping launch and scale brands like Gran Coramino Tequila with Kevin Hart, Mercer + Prince with A$AP Rocky, and Maison No. 9 with Post Malone. What makes her story so powerful is the way she’s embraced pivots, leaned into discomfort, and learned to detach her worth from outcomes — while operating in some of the highest-stakes rooms in entertainment and business.
If you’ve ever wondered what really makes a celebrity brand succeed (or fail), or how to reinvent yourself across industries without losing your edge, this episode is for you.
Listen to the episode:
🎧 [Spotify] | [Apple Podcasts]
What You’ll Learn
Why product–market fit matters more than star power
How Kristin built confidence moving from PR to Warner Records to VP of a global beverage company
What it takes to negotiate multimillion-dollar deals without losing yourself in the outcome
Why resilience and reinvention are non-negotiable in a nonlinear career
The hidden truth behind why so many celebrity brands fail
Favorite Quote
“Ambition isn’t about chasing every outcome. It’s about building the courage to pivot, reinvent, and keep learning at every stage.”
Favorite Book
Rich Dad, Poor Dad by Robert Kiyosaki
In This Episode, We Cover
(00:00) Kristin’s definition of ambition and where it came from
(08:00) From PR internships to Warner Records: learning brand partnerships from the ground up
(17:00) Building celebrity deals — and why many fall apart
(25:00) The shift from endorsements to equity: why ownership matters
(33:00) What really makes or breaks celebrity brands
(42:00) Redefining her relationship with money and ambition
(49:00) Building confidence as a minority in high-stakes rooms
(57:00) The importance of resilience, mentors, and learning to let go
Referenced in This Episode
Warner Records and the music industry’s brand deal evolution
Global Brand Equities portfolio: Gran Coramino (Kevin Hart), Mercer + Prince (A$AP Rocky), Maison No. 9 (Post Malone)
Personal finance podcasts and tools (Money with Katie, Monarch Money)
The power of curiosity and continuous learning
🎧 New episodes drop every Monday.
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