In this episode of Be Anomalous, entrepreneur and founder of T363, Troy Alexander, joins me to share how a two-year prison sentence became the greatest turning point of his life and how discipline, faith, and radical self-honesty helped him rebuild everything from the ground up.
From journaling behind bars to waking up every morning at 4:30 a.m. to sit in silence, Troy’s journey is a masterclass in self-reinvention. He breaks down the mirror technique, his belief that “most people choose sleep over their dreams,” and the mindset that turned pain into purpose.
Today, he’s building T363, a men’s skincare brand born from lived experience, focused on helping men reconnect with strength, vulnerability, and self-worth.
If you’ve ever felt like you’re starting over, this conversation reminds you that rock bottom can be the foundation for greatness.
Listen to the episode:
🎧 [Spotify] | [Apple Podcast]
What You’ll Learn
Why facing yourself is the first step to transformation
How prison became the “pause” that changed Troy’s direction
The power of routines, discipline, and writing goals as if they’ve already happened
Why most people underestimate the cost of greatness
How vulnerability, faith, and mentorship shaped the creation of T363
Favorite Quote
“ Trust in the Lord with all your heart and lean down on your own understanding and all your ways, but acknowledge him and he will guide your paths. ”
Favorite Book
Think and Grow Rich by Napoleon Hill
In This Episode, We Cover
(00:00) Troy’s upbringing and early exposure to entrepreneurship
(06:00) How prison became the greatest lesson in self-awareness
(12:00) The mirror technique and rebuilding mental strength
(18:00) Faith, manifestation, and writing goals as if they’re already real
(25:00) The cost of greatness and learning to sacrifice for purpose
(33:00) How kindness and mentorship opened unexpected doors
(41:00) 4:30 a.m. routines and reclaiming time
(47:00) Building T363 and redefining masculinity
(52:00) Books, quotes, and practices that keep him grounded
Referenced in This Episode
Think and Grow Rich by Napoleon Hill
The Art of the Deal (early catalyst)
The Mirror Technique and Journaling as tools for reflection
Positive Affirmations and 4:30 a.m. routine
The creation of T363 and the mission to uplift men
🎧 New episodes drop every Monday.
Be bold. Be real. Be Anomalous.
